While there are many benefits, there are also many risks associated with the blogging sphere. Businesses view blogs as beneficial in the sense that they provide a face for the company, are an active way to battle negative publicity and a quick way to get a message to the public. These are many benefits but there are also legalities that should be mentioned.
There are intellectual property legalities, example, a sight using copyrighted information. New blogs are built on the work of existing blogs, this is by searching out for content though linking and copying information to use on the new blog. Fair use allows other parties besides the copyrighted owner to use copyrighted material in a reasonable manner without the owners connect in most cases. Trademark issues can arise if a business displays another business brand name or trademark without permission.
Injury to reputation is a legality that could arise if a defamatory statement is false and disparaging assertion. While defamatory statements cannot be completely blocked, a quick correction, removal or clarification can reduce unforeseen damages. Statements that invade the privacy of another can prove to be a legal claim. There are privacy laws that prosecute those that post confidential information of another person, the blog host must comply with those laws and their own policies to protect individuals internet privacy.
There are risks for hosting employee blogging. Companies are generally held more accountable for their actions. The risk with having employees blog for the business or company is that the direct employees will be held accountable for their actions regarding their employment. In order to minimize the negative issues employees should be constantly reminded of the policies regarding proprietary or confidential information that pertains to the business and its client, as well as the government laws that apply regarding disclosure. If a company outsources to create content for their blog, the proper contract should be created. The structure of a grant should give the blogger all rights to the company, or establish the blogger as a work for hire with an expressed agreement that the copyright belongs to the party commissioning the work.
Their party comments or posts on company blogs can present significant risks. If not monitored carefully negative comments, defamatory statements can cause the company to lose control of their own blog. If not enough time and resources are invested to keep a healthy corporate blog then there is no point in starting one, it will do more harm than good. A good retained legal counsel is advised to depend on for advice. Preventive legal review and regular monitoring by experts in this field would be pertinent reduce major incidents. Connecting those employees involved in the actual aspect of blogging to the right legal team will deal with legal issues in advance and reduce the legal liability for the corporate blog.